Short Tail and Long Tail Keyword – Which is better?

When you're optimizing a page for a short-tail keyword rather than a long-tail keyword, you're trying to get that page ranked higher in search results for that particular search query.

On the other hand, when you're optimizing a page for a long-tail keyword, you're trying to get that page ranked higher in the search results for a more general search query.

You can think of long-tail keywords as being more specific search queries that consist of three or more words and short-tail keywords as being more general search queries that consist of one or two words.

A Short-tail keyword is a broad term and a long-tail keyword is more specific to the topic.

Users generally typing long queries knows what they are searching for.

Long-tail keywords are helpful to target those users and convert them into your potential customers.

It is important to target long-tail keywords in a webpage.

Learn more differences between Short Tail and Long Tail Keyword.