97% of consumers will go online to search and find services near their area. Over 82% of smartphone users use a search engine like Google when looking for a local business. Have you thought about how you connect with these customers? With local search engine marketing or optimization from one of the best local SEO companies in the USA, you can gain more customers.
The traditional old school phone book search options are out and online search engines are in-which means you need local SEO expert to find your local consumers. Local SEO helps you get found and grow your business majorly in these ways:
Local search engine optimization increases your website’s rankings in search results and in the local pack
Local SEO strategies receive the highest conversion levels of businesses above all local advertising channels
Local SEO helps mobile users to easily find your business, whether in the search engines, social media networks or through local business directories.
Local SEO leads service providers and ensures your business is found on Google maps and through other navigational apps.
One of the main reasons all businesses need local SEO pack is that SERPs like Google have realized how many users are looking for specific services and products near and around them. In fact, more than half of all total Google search queries by users have local intent. So, how does it impact your business? It means your potential consumers are finding your services within your service area and could find you instantly if you boost your local SEO efforts. With better local rankings in search engines, you will see more visits to your website and in return gain more leads for your company.
Check: Local SEO Services in USA
Here are few tips to improve -
Analysis of a local competitor-
Analyze the complete market in your area
Find local competitors who are ranking on the search engines for your services
Analyze local keywords, in terms of monthly search volumes
Building and monitoring local citations-
Create citations across all relevant online directories.
Edit all local citations to include the right NAP (name, address, phone number).
Manage local business listings
Publishing and optimizing localized web content-
Performing keyword research on how your customers will search
Publishing locally-targeted web content that will improve local search engine rankings
Adding schema markup to improve your local business listings, reviews on search result pages and increase your local SEO
Optimizing landing pages on a continual basis
Optimizing Google my business profile-
Optimizing your company’s Google my business page
Claiming your Google map listing
Optimizing GMB page for backlinks
Optimizing your business hours and services
Tracking your local SEO campaigns-
Monitoring your keyword rankings, traffic, and leads
Monitoring your top local competitor’s keyword rankings
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